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BELOW THE LINE VS ABOVE THE LINE
Marketing Strategies
Advertising Budget
Promotion Techniques
Brand Awareness
Target Audience
Marketing Mix
Sales Funnel
Marketing Channels
Return on Investment
Marketing Objectives
Marketing Budget Allocation
Advertising Expense Report
Sales Promotion Strategies

Promotion Mix Comparison

Below the line promotions include trade shows, while above the line includes mass media ads

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Part of Below the Line vs Above the Line: What Marketers Get Wrong by SandBox Studio. Licensed under CC BY 4.0 — Free for personal use. Free to use with attribution.